AI search has everyone asking this now, which is fair. If a tool can summarize your business without a user ever clicking through, what exactly is your website doing?
The honest answer: the same thing it was always doing.
Websites were never about getting businesses found. Sure, search engines have changed that quite a bit. But the website should get you chosen. And it should be able to do it within a five second window.
The people who click through now already no a good amount. The days of browsing have passed, we now visit websites to decide. And your site is what will help them decide in your favor, or not.
Three things your site should do right now
Load fast. Not fast for a website. Fast.
Stop filling your site with keywords and content. Sites with a bottomless front page are now tired and old, and modern audiences do not read. Believe me, I know. In my other life, I am a teacher.
Before your visitors arrive, have one thing you want them to do. Not a menu dressed up like a homepage.
If you're not sure whether your site is working, it probably isn't.
Book a free consult. We'll tell you what's holding it back.